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Our mission to uncover your company's embodiment of its core values and measure high-quality connections to improve communication, enhance engagement and advance inclusivity.

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Why Does Culture Matter?

"Culture eats strategy for breakfast," right? This widely circulated Peter Drucker quote very succinctly articulates the importance of culture.  Need we say more?
We can detail statistics that echo the importance of culture and the impact culture has on productivity and innovation.  We can also apply culture “in the negative” and ask whether you would desire to work at a company that has a “toxic culture.”
We hope that you think “Why Culture Matters?” is a reversed polarity question, you know, rhetorical.

Simply, culture matters!

What is Culture?

We define business culture as the procedural & behavioral norms within a company, ranging from policies and procedures to company values and conduct. A company’s culture dictates how emotions should be experienced and displayed; and culture influences how people choose to regulate their emotions, ultimately influencing an individual's emotional experience. 
According to Edgar Schein, a well known former professor at MIT Sloan School of Management who focused his career in the field of organizational development and culture, he designed an Organizational Culture Model setting forth three layers:
Organizational Culture Model (1).png
  1. Artifacts - Visible and observable organizational structures and processes such as logos, tagline, dress codes, company policies,  and even the furniture.
  2. Values - Not directly observable but stated by management, espoused values, beliefs, philosophies, justifications, and traditions
  3. Underlying Assumptions - The foundations of culture are the truths, beliefs, thoughts, and feelings that are unconscious and rarely measured.

How do we measure culture?

Schein highlights that the third “leg” of the “culture stool” is underlying assumptions - the beliefs, thoughts, and feelings that are rarely measured.  


We recognized this gap and set out to capture these underlying assumptions.  XpandCulture measures thoughts and feelings and we measure them often at the event level.  After a shift, meeting, conference, or presentation, XpandCulture measures and tracks your sentiments.  

Sounds like a lot of work right? After all, we are certain you have taken pulse surveys that can be exhausting.  We get it and we designed a “survey in seconds” in just 4 clicks.

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