It's the Who Not the What

Updated: Jan 12

An idea is only as good as the execution...you know that. Then you also know that you need the right team - a team that is enagaged and thriving. But, how do you determine if your team is thriving?



Ask companies about their most important asset and what do you think will be the number one answer? Yep, people! Talent is the great multiplier. Attract and retain your talent!


Feeling cared for and recognized addresses a basic human need for high quality connections. It is important to build a culture where people respect and appreciate each other.

Churn. Before you studied business or managed employees, churn went with "butter," but now it screams “expensive.”


When it comes to a company's most valuable asset, many areas come to mind. Research and development, marketing, or even a patent might take the top spot. But, you know where we are going...people are your most important asset. Watch enough Shark Tank, and you know that investors invest in the "who," not the "what."


Companies must continually invest in their "who." The more effort and focus invested in talent acquisition and development, the greater the return. Developing a culture that attracts and retains talent is multi-dimensional and it starts with caring and commitment.


Building a culture that cares is vital. Feeling cared for and recognized addresses a basic human need for high quality connections. It is important to build a culture where people respect and appreciate each other. Employees who don’t see their identities reflected in their workplace and do not feel that the company cares, experience a low sense of belonging, leading to reduced productivity and churn. By establishing high quality connections, growth is enhanced, critical feedback is more readily accepted, and candid conversations about what’s required for employees to make it to the next level will happen naturally.


A company must be committed...to its mission and its people. Impact is key and applies at two levels: the impact your company is having on the world, and the impact an employee has on your company. Living up to the company mission and its core values is integral to the greater purpose of working together. Employees want to know that what they're working on matters. XC helps build an empathetic, committed culture. By asking your employees how they feel about particular events as well as the company’s commitment to its core values results in greater inclusivity, authenticity, engagement, and productivity. Advancing company culture starts by asking!

2 views0 comments

Recent Posts

See All